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TikTok Shop by Tokopedia's Creator Enforcement Policy: What Indonesian Creators and Agencies Should Know

The platform's Indonesia policy sets out when it can restrict, freeze or remove creator earnings, and says that an agency's revenue split is frozen along with the creator's commission.

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TikTok Shop by Tokopedia publishes a Creator Enforcement Policy for Indonesia in its Seller Center. The page, which showed an update date of 24 September 2026 when MCN Indonesia retrieved it, describes how the platform acts on creator violations under its Creator Terms of Use. For creators, and for the MCNs that manage them, it is the closest thing to a rulebook for keeping an affiliate account in good standing.

When enforcement can occur

The policy says enforcement may follow when a creator violates TikTok Shop policies or community guidelines while posting or promoting products; repeatedly posts misleading, prohibited or unsafe content; tries to bypass rules or manipulate features, for example by miscategorising content, faking engagement or using multiple accounts to avoid enforcement; is involved in severe violations found by media, user reports or complaints; or engages in illegal behaviour that causes or may cause damage to the platform. It adds that enforcement can apply to several accounts at once if they appear to be operated or influenced by the same individual or group.

What enforcement looks like

The listed actions range from content removal and loss of product-tagging access to monetisation suspension, limits on shoppable posts, suspension of video, LIVE and product showcases, and restrictions on campaign, rewards and affiliate sample programmes. At the serious end, the platform may freeze or deduct commissions, remove account information, restrict or remove the account, take legal action or report violations to authorities.

Creators are notified in the TikTok inbox under System Messages, receive a weekly reminder to review an Account Health Report, and can see violation history on a Creator Health Rating page. First-time TikTok Shop warnings do not affect the rating; repeated violations can deduct points, and low points can restrict which products a creator may promote.

Commission freezes and agencies

The detail most relevant to MCNs is in the section on commission freezes. TikTok Shop may freeze a creator's commission earnings for up to 90 days while a violation is reviewed, and may deduct commissions in severe or repeated cases. The policy states that if the creator is managed by an agency, any related agency revenue split is frozen as well. Creators have 30 calendar days from the enforcement date to appeal; if no appeal is filed, or it is denied, frozen commissions may be permanently deducted.

What it could mean for MCNs

This section is MCN Indonesia's reading. An agency paid as a share of creator commissions shares the downside of a freeze, which makes creator compliance a business risk rather than a courtesy. Useful practice includes monitoring each creator's health rating, training on the content policies, and writing contracts that say who bears a freeze, who files an appeal and within what time, given the 30-day window. Networks that run many accounts should also note the association rule: accounts that look operated by the same group can be actioned together.

Where MCNs are visible on the platform

TikTok Shop's separate guide for sellers, dated 18 March 2024, describes an MCN as a company or team that works across multiple channels with content creators. It says sellers can browse a Find MCN list showing metrics such as cooperating creators, monthly sales and growth, and that the ranking considers the number of creators served and the revenue their creators generate. Together the two pages show the platform treating agencies as accountable partners, with both visibility and liability.

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